Pelham: The Print with a Past

Pelham-hero-680x445Formerly handcrafted on Laura Ashley’s kitchen table, we welcome back the print with a past…

The Pelham print is one that is very dear to the Laura Ashley brand, originating as one of Laura’s first screen printed designs – we are proud to announce it’s return to celebrate our 60th Anniversary this year!

Originally launched in 1954, the geo print design was first printed by Laura and Bernard Ashley on their kitchen table in their Pimlico, London home. The design was initially printed on silk headscarves to be sold in boutiques across the city of London, now we welcome the originally un-named print back and called it Pelham, after the company’s first London store on Pelham Street. Being one of the earliest prints, our archivist Angela tells us how she came across one of the most original and iconic pieces the Laura Ashley archive collection holds…

Screen-shot-2013-06-24-at-12.16.36-PMThe iconic printed scarf donated to the Archive

Angela says…

“Having read about the print from various sources, neither having seen a real one or even a photo – I was delighted when one made it’s way to the Laura Ashley Archive! Donated by a lovely lady based in Scotland in 2010, we received a random package containing the delicate scarf alongside a note, detailing how it came into her possession. Having purchased the scarf from a boutique in the City of London in the 1950’s, she had recently rediscovered it in her loft and wondered if we would like to hold on to it. Certainly, we said!

With no other examples to compare, we were sure that the scarf was a Laura Ashley original due to the ‘Ashley’ surname printed in the corner. In order to double check, we reached out to Martin Wood, an author who has written about the Ashley family and was still in touch with Bernard’s brother Geoff. We were overjoyed (and relieved!) to hear that Geoff confirmed that it was indeed a Laura Ashley scarf – as he remembered helping to print them! The timing also coincided perfectly as Bernard was working in the city around the time the lady purchased her scarf, when Bernard went about selling scarves to different boutiques straight out of his briefcase.”

Reintroducing the Pelham Print…

Inspired by the history of the scarf, we decided to bring back the print in celebration of our 60th Anniversary as part of our Archive Heritage collection – with a name dedicated to the history of the brand’s first store Pelham.

As part of the collection we are very excited to unveil a reissue of the original scarf, available in the classic red colourway and a striking monochrome design. Made from 100% silk, the Pelham Print Scarf pays homage to Laura and Bernard’s very first venture..

pelham-scarfPelham Scarf in Red/Black

With a modern, fresh take on this legendary geo print, it is now available in a number of complimentary colour-ways and now newly introduced to our homeware and furnishing range…

Untitled-4Create your own Pelham Natural Lamp Shades / Pelham Natural Wallpaper / Pelham Cranberry Fabric

pelham-wallpaper1Pelham Amethyst / Pelham Duck Egg / Pelham Natural / Pelham Cranberry


If you fancy accenting your home with the Pelham print in a smaller scale way, we have designed a range of collectable archive printed mugs – the perfect gift for a Laura Ashley fan, or yourself!

Pelham-mugPelham Print Candle / Pelham Mug


What do you think of the Pelham print? At press day journalists were marveling at how fresh and modern it still feels today, do you agree?

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