RICH WITH ROMANCE

Everything you need to know about the newest Laura Ashley & Urban Outfitters fashion capsule collection

After two sold-out collections, the fan-favourite collaboration between British lifestyle brand Laura Ashley and retail giant Urban Outfitters just launched a third exclusive fashion capsule collection today. 

The Laura Ashley & Urban Outfitters collaboration has connected women of all ages, whether they were nostalgic for the legacy label or introduced to it for the first time. All three collections have drawn on Laura Ashley signatures and modernized them with up-to-date silhouettes and on-trend pieces to create an all-new aesthetic that is both eternally classic and the ultimate expression of modern romance. 

Evoking the English countryside style made famous by Laura Ashley herself more than 66 years ago, the new collection is focused on holiday fashions with rich, romantic fabrics in iconic Laura Ashley prints and feminine silhouettes inspired by the extensive Laura Ashley archives. The winter selection includes party-ready pieces in deep, lush botanical prints and Laura Ashley’s take on animal print, which eschews jungle cats for swans, a common sight in the English countryside. 

Exuding a timeless British-inspired style, romance comes via ruffles, flounces, and full volumes. Like past releases, the collaboration’s masterful balance of the legacy label’s signatures and modern sensibilities make for heirloom pieces that are of-the-moment and irresistible. The full 13-piece collection will consist of dresses, pajama suiting, jackets, pants, and a top. 

Standout pieces include the oh-so-‘80s quilted jacket and coordinating dress in a classic blue and white ditsy floral, and another quilted jacket and pant set ready to take on cooler days and nights. Party ready dresses and the high-neck top have Laura Ashley’s wit and whimsy and are available in a wear-everywhere toile that’s delicate and feminine without looking too precious. A vintage-inspired maxi dress, a classic Laura Ashley shape that’s become a high-fashion staple, is in step with the fashion world’s current fascination with longer silhouettes and more modest styles.

Eye-catching and lust-worthy, the whole collection invites mixing and matching for playful takes on trendy shapes. Worn together, the matching sets such as the pajama suit and quilted outfits are scene-stealing and pairing them with other prints from the collection make for outfits that are sure to rack up Likes on every platform. 

Prices range from $44 to $129 USD. Shop the collection online at urbanoutfitters.com here or in select Urban Outfitters stores across North America. The Laura Ashley & Urban Outfitters collection will also launch select styles in stores and online across Europe as well.