When it comes to wallpaper, people often either love it or hate it. But no matter who you are, what your design style, or what your home is like, there is a wallpaper out there, that is perfect for you.

Wallpaper can enhance any home. From creating gorgeous feature walls to adding a little character where paint can’t; there are many reasons to fall in love with wallpaper.

Here are just a few reasons why you should consider adding paper to your home, including how to choose the best style for you and the best practices when it comes to installation…


Laura Ashley first started to print wallpaper on a large scale in 1973. The first designs were taken directly from the fabrics already in production, and by 1978 all furnishing fabrics had corresponding wallpaper.

The Laura Ashley range draws upon a rich heritage of traditional values and originality to offer a wealth of inspirational and distinct designs. From subtle textures to bold statement florals our wallcoverings are designed to coordinate beautifully with our interiors collections ensuring the perfect results for your home and the way that you live. Laura Ashley wallcoverings are printed in our UK factory on fine quality paper using rich pigments for a superior finish. Manufactured to high standards, each batch of wallpaper is meticulously tested to ensure consistency of colour and stunning results.


Paper can make a huge statement in the home, but for many, this can seem like an intimidating prospect. In reality, wallpapering can make as much of a statement as you want it to. With a design that suits your personal style, it can be as subtle or as loud as you want it to be.

To help you visualise how your choice of wallpapers will look in your room, we always recommend the use of wallpaper samples.  We are happy to send up to 8 samples, free of charge!  The samples offer a good idea of the scale, colour and texture of the designs in your home. The appearance of wallpaper can vary depending upon lighting conditions so it’s helpful to see your wallpaper sample with natural or artificial lighting, viewing during the day and evening is helpful too. Also, consider the direction that your room is facing as natural light can either be warm or cool depending on the direction of the light source.

Magnolia Grove Duck Egg


Focal walls are a quick way of updating your room, but make sure you work with proportions of the room and pick a paper design to suit. If proportions are small don’t go for a large scale print go for something a bit smaller and more subtle. Don’t be scared to try something new, grab a sample and hang it up in the space.  Sometimes the rules of design can be wrong!

Rather than adding wallpaper to chimney’s, apply the wallpaper either side into the alcoves to highlight the space and give the illusion of the alcoves coming forward.

When choosing a paint to support your wallpaper for alternative walls, go for the predominant colour in the paper dependant on how much drama you want to add.


At Laura Ashley, we pride ourselves on our superior quality wallcoverings. Making our customer’s homes feel complete is at the heart of all of our designs, which is why we love to see our papers within your homes. From our best selling Editions Collection, Josette print or our stunning Belvedere design, our customers are the best example of how to create stunning interiors with wallpapers.

Laura Ashley Paste the Wall Paper

Transforming your home is now even more fun with our new designs. Paste the Wall technology means that decorating has never been speedier or more straightforward – most importantly no pasting table is required and you no longer need to soak the wallpaper before hanging. Removal is so much easier too – paste the wall peels off without the need to steam or soak. With many options to choose from, creating the perfect look for your home is now a simple pleasure.

Do you have any Laura Ashley wallpaper in your home? Share your home photos with us on Instagram using the tag @LauraAshleyusa for the chance to be featured on our website, blog or social media pages.  

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