First Look: SS17 Press Day

Get a sneak peek of our SS17 Home and Fashion collections from our recent Press Day from London.

Following a fantastic Press Day last week we’re keen to show you the hard work from our Visual Merchandising team and give you a little taste of what you can expect for next Spring from Laura Ashley. So sit back and let us introduce you to our gorgeous new season of products…

Floral Heritage

Bright prints and colours fill this fun collection; perfect if you fancy a striking palette in your home. People were particularly taken with the stunning Dahlia print appearing on wallpaper, bedding and home accessories; some bloggers were even considering wallpapering their entire homes in it!





Park House

Our grey story for the season, the Park House collection, features feminine accents of dusky pink to add a little softness and elegance.



Natural By Design

Natural by design and by nature.  This collection showcases earthy, neutral tones ensuring it will sit perfectly in homes.



Cool Blue

A modern take on the nautical trend, our Cool Blue collection has a colour palette that will add calm and serenity to your home for SS17. We’ve introduced Ombre into our home accessories with the Dragonfly Embroidered Seaspray cushion.





Garden Room

This collection does what it says on the tin! Striking leaf prints and luscious green accessories feature throughout this lovely conservatory collection.




Kitchen Shop

Pulled from our fabulous Floral Heritage, the vibrancy of colour in our kitchen shop continues onto our gorgeous range of mugs and kitchen towels. Bunting adds a whimsical element to the collection.




Design Service

Our Laura Ashley Interior Design Program had its own dedicated room at the Press Show to highlight the fantastic collections offered to the design trade. It showcased bespoke interiors that can be created from our current collections that match any client’s needs and personality.  For the trade only, apply today.





Now if you’ll follow us down the corridor to our fashion room you’ll find 70’s inspired, frills, lace and smocks galore, right from our archives! Transitioning from navy and checks to boat prints and summer brights, our SS17 collections has something for everyone!





Taking inspiration from the Laura Ashley archive, the designers tailored and altered the pieces to fit the modern woman and her wardrobe. But you’ll be pleased to know those little details from the 70’s are still in there.




Dusty pinks mixed with florals and duck egg blues, there’s occasion wear for your summer weddings, office wear to complete your everyday look and those staple pieces to mix and match throughout the year.




Like what you see? Keep your eye out for new Spring ’17 collections landing later this year! What are your favourite pieces ? Let us know below or on Twitter @lauraashleyusa.

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