We’ll take all of the florals, please.

Celebrating the brand’s romantic heritage, we are launching a vintage-inspired capsule collection inspired by Laura Ashley’s extensive archive of iconic floral prints.  The eight-piece limited edition collection launches online today!

Named after the area in London where Laura Ashley lived and worked, The Pimlico Collection was designed to be timeless while remaining contemporary.

Offered in a rich palette of berry shades, from deep mulberry to antique rose, clotted cream and black, the high-quality, everyday pieces include dresses, blouses, trousers, and a cardigan that not only draw on prints from the archive, including the company’s signature ditsy florals, but also vintage silhouettes. 

Romantic roses parade across frilled sleeve prairie dresses, while a ruffle neck lace trim blouse evokes a sense of demure glamour. Soft velvet flares teamed with a decadent floral print blouse takes on a sophisticated edge for evening, while a throw on coat is crafted in boiled wool for easy style. 

Vanessa Page, the brand’s Head of Fashion, said, “This collection encapsulates the romantic heritage of the brand, with beautiful archival prints reworked in modern shapes for a fresh take on this enduring trend.”