MEET THE PIMLICO COLLECTION: A NEW VINTAGE-INSPIRED FASHION COLLECTION

We’ll take all of the florals, please. Celebrating the brand’s romantic heritage, we are launching a vintage-inspired capsule collection inspired by Laura Ashley’s extensive archive of iconic floral prints.  The eight-piece limited edition collection launches online today! Named after the area in London where Laura Ashley lived and worked, The Pimlico Collection was designed to … Read More




STEPPING OUT WITH OSTERLEY HOUSE

Showcasing navy, white, soft blue and khaki Laura Ashley’s new collection Osterley House is elegant and timeless. Our new Osterley House fashion collection features versatile pieces with a touch of old-school glamour. The soft colour combinations and flattering shapes make this collection a must have going forward into the cooler months. A prime example is … Read More





THE BEST WAY TO WEAR PASTELS

May 16th, 2019 Blue Blossom Print Jersey Dress FEMININE AND ELEGANT, PASTEL HUES ARE ESSENTIAL FOR ANY SPRING WARDROBE. Nothing says spring better than soft florals and pastel hues. No longer are candy pinks, baby-duck yellows and soft blues reserved for the kids—adults can now have their fun too. Over the last few years the  … Read More


IN THE ARCHIVES: A TOUCH OF TOILE

May 9th, 2019 Come celebrate the launch of our latest collaboration with URBAN OUTFITTERS and read about Laura Ashley Heritage prints used in the collection. Since hitting the catwalk for the latest Dior Cruise collection back in May of last year, the almost 300 year old print “Toile”, or “Toile De Jouy” to be correct, … Read More


Transition into Spring

5 SPRING WARDROBE MUST-HAVES April 17th, 2019 TRANSITION INTO SPRING IN STYLE WITH THESE NEW SEASON PIECES… As the days get longer and the sun shines brighter it is time to embrace a pop of colour in your spring wardrobe. Transitional dressing can be tricky, especially with the unpredictable weather but our latest collection Little Venice is … Read More