RAG & BONE X LAURA ASHLEY

Get A First Look at Our New Limited-Edition Menswear Capsule Collaboration

rag & bone X Laura Ashley

We are proud to announce a new collaboration! We have partnered with rag & bone and on a limited-edition menswear capsule collection for Fall 2020. Bridging Laura Ashley’s signature British heritage and rag & bone’s appreciation for craft and authenticity, the capsule is a curation of classic styles with a twist.

Laura Ashley Terry Hoodie available at select rag & bone stores.

rag & bone’s Fall 2020 collection is rooted in an effortless mix of English-inspired tailoring, American workwear, and functional sport and utility, resulting in a downtown meets uptown edge.  Laura Ashley’s iconic floral prints on core rag & bone menswear styles such as the hoodie, tee, and baseball hat bring unexpected character and romantic sensibility to the collection. The archival print, which features sprays of soft red roses against a neutral off-white backdrop, infuses rag & bone’s timeless quality with the romance that has made Laura Ashley a renowned classic and instantly recognizable worldwide.

Laura Ashley Terry Hoodie
available at select rag & bone stores.
Laura Ashley Terry Hoodie
available at select rag & bone stores.

Crafted in slub terry, the rag & bone hoodie is redefined with Laura Ashley’s all-over floral print and a leather label marking the collaboration. A deconstructed take on the floral is printed across the 100% Peruvian cotton tee, a rag & bone signature. The capsule is complete with a baseball hat featuring a graphic take on the soft floral print.  The optimistic print contrasts with rag & bone’s tonal palette featured in the Fall collection, which also includes traditional plaids, new interpretations of camouflage, and bold pops of safety orange and yellow. rag & bone X Laura Ashley is as versatile as it is novel, intended to be mixed and worn in an everyday wardrobe.

Laura Ashley Jersey Tee

“The collaboration brings Laura Ashley’s know-how with prints and creating wearable, collectible pieces, with rag & bone’s subtle twists on classics,” says Penne Cairoli, president of Laura Ashley North America. “Incorporating rag & bone’s modern, edgy menswear with the heritage and history of Laura Ashley’s iconic floral prints give the collection a downtown feel that’s both current and classic.”

Laura Ashley Jersey Tee
Laura Ashley Jersey Tee

The rag & bone X Laura Ashley collaboration is now available on rag-bone.com and in select rag & bone stores. The pieces range from $125 for a baseball cap to $150 for a T-shirt and $350 for a hooded sweatshirt.

Zayne Baseball Cap

The prints in the capsule collection were inspired by a painted antique artwork in the Laura Ashley archive. The original design, Rosemoor, incorporates traditional British flowers and fruits, such as roses, convolvulus and strawberries. The document also inspired a Laura Ashley home furnishing print called Gainsborough created in 1994 and a fashion print named Sienna Floral used in the AW2002 collection.

Rosemoor
Gainsborough

We can’t wait to see these appear on street style stars and influencers alike. Be sure to tag @lauraashleyusa or use the hashtag #lauraashleyusa.

2 thoughts on “RAG & BONE X LAURA ASHLEY

    • Laura Ashley

      Style is certainly personal. Collaborations allow us a unique opportunity to reach new audiences by working with other brands who share our values of quality and individuality. The menswear capsule has been well received by rag and bone customers– who include those who want to look pulled together but not in a contrived way. We understand it’s not for everyone.

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