Get a behind-the-scenes look at the California photoshoot
Let’s celebrate a new era of feminine dressing. We just launched a limited edition capsule collection with Lucky Brand that includes incredible denim and fashion pieces with iconic Laura Ashley prints to create a nostalgia-infused range.
By reimagining our heritage floral print aesthetic with denim detailing, new silhouettes and surprise details, this collection seamlessly combines Lucky Brand’s free-spirited, Americana-inspired premium denim and Laura Ashley’s quintessential British-inspired style and iconic floral prints.
Let’s get shopping!
Now in bloom: Inspired by bouquets of blooms and Laura Ashley’s signature florals, Lucky Brand designer Claire Wilson felt a special connection to the collaboration since she wore and loved Laura Ashley when she was growing up, which offered a unique perspective when designing this new collab. Two boyfriend-style relaxed button-down shirts with floral patches and white denim shortalls with embroidered blue florals feature this collab’s floral inspiration.
Sun-washed fashions: Blending Lucky Brand’s high-quality denim and statement pieces with sun-washed archival Laura Ashley floral prints, the fashions include embellished patchwork, embroidery and floral patterns and styles with an heirloom feel. A standout, festival-ready denim corset lined in a pink floral print and mid-rise distressed denim boy shorts with Laura Ashley floral fabric patchwork and details are sure to be a staple for Spring and Summer.
Now in print: With warm weather around the corner, the line also features a tiered baby-doll dress featuring complimentary prints. Ideal for seasonal transitional dressing, choose the coordinating trucker jacket and jeans adorned with faded floral accents that can be worn separately or together for a double-denim look.
Best buds: Two workwear-inspired sleeveless coverall shorts in charming floral prints pulled from the Laura Ashley archives will become the go-to wardrobe staple you didn’t know you needed but will wear all season long.
Florals are now in season: The floral mid-dress and jumpsuit are blooming with romantic prints pulled straight from the Laura Ashley archives but feature the sun-washed prints that the collaboration has embraced.
Want more good news? This release is one of two capsules, with a second collection launching this summer. Tell us about your favourite pieces from the Lucky Brand X Laura Ashley collection. Comment below, tag us @lauraashleyusa, or use the hashtag #lauraashleyusa.