Who’s ready for a sneak peek of the Laura Ashley AW16 Press Day?
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We had such a great time on press day! After such hard work carried out by the Visual Merchandising team, the new collections delighted all our lovely journalists and bloggers! Feast your eyes on the new collections here…
Woodland Scene
Full with shades of cranberry, new green and forest green, our Woodland Scene home collection makes anyone want to cosy up in an autumnal cottage. Patcham wallpaper is ideal for the kid’s room, printed with woodland creatures. Or for a more floral print, Fernshaw is bright with colour! Woodland Scene has colour in abundance, mixed with checks and textural stripes.
Modern Botanic
This collection makes us think of a beautiful coastal house. The lead wallpaper, Simone, is available in a choice of Seaspray and Pale Royal Blue. With emphasis on the over-sized floral print, the collection is relaxed and calm and includes textural wallpaper, stripes and floral prints to create that graphic look.
The reversible bedding with the oversized floral print one side and stripes the other is sure to please everyone in the household!
Ambleside
Another pretty and calming collection, Ambleside consists of shades of pistachio and duck egg. Also featuring stripes, the collection introduces swans as a conversational print. The Thornbury throw and cushions add in an element of check, followed by the Wisteria embroidered cushion and Wisteria Duck Egg Pistachio wallpaper to frame the whole scene.
Gifts
Our gifts room was full of cute surprises for the house or thoughtful presents. Showing the thought process and colour inspiration on easels as you walk in, the products were displayed in soft lighting and thoughtfully laid out. Our British Birds range warmed the room with an autumnal wildlife feel, showing great ways to store your home necessities.
Christmas
Yes, we are getting into the holiday spirit already and our Christmas range will definitely do the same to you! Sparkling with glitter, holly, silver, candles, baubles and more. The range is strong in packaging and design, so it will appeal to every Christmas lover, and maybe even the odd scrooge.
Fashion
We are desperate to get our hands on the fashion collection for AW16. The room was transformed into fashion heaven, recreating a fashion design studio, with illustrations on the walls, mannequins hard at work, a strong mannequin army at the rear of the room and the collections displayed either side of the space.
The collection is strongly focused on our original archive collections with a nod to the 1970s, mixing country and heritage pieces. With Laura Ashley being such a strong, heritage brand, the new pieces really portray this and the collection is the bridge to new change and new seasons.
The collections include statement cover-ups, high neck blouses, frilled dresses and fun accessories. The accessories have a new side to them and haberdashery influences, featuring new backpacks and check scarves. The textures range from tweed to velvet, metallic to shimmers, rich fabrics to lace.
Keep your eye out for the key pieces and new shapes coming your way, including the pinafore dress, culottes, and ponchos. We want to buy it all, don’t you?