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29 FALL FASHION MUST-HAVES

Discovering archive prints with the just-launched Laura Ashley X Joanie collection Celebrate the launch of our much-anticipated Laura Ashley X Joanie capsule fashion collection as we take a closer look at some of the beautiful archive prints featured throughout the range of dresses, shirts, jumpsuits, jackets and accessories. Joanie is known for its ability to … Read More


2022: A YEAR IN REVIEW

A Look Back at The 7 Top Laura Ashley Trends of The Year Laura Ashley once said, “More than a brand, we are a lifestyle.” Nothing is more true as we reflect on 2022. The biggest trends from 2022 were about living well, creating calming spaces, taking time to connect, and living a life that … Read More


HOW TO MIX VINTAGE WITH NEW FASHION

Three Style Tips From Vintage Expert @staygoldengirl Elizabeth Sherwood, the vintage style expert behind @staygoldengirl, says it all in her Instagram bio, “Life is short. Wear the dang dress.”   Known for her fiercely feminine vintage style, Elizabeth grew up wearing Laura Ashley. Most recently Elizabeth’s mother gave her the vintage Laura Ashley dress she wore … Read More



MEET THE PIMLICO COLLECTION: A NEW VINTAGE-INSPIRED FASHION COLLECTION

We’ll take all of the florals, please. Celebrating the brand’s romantic heritage, we are launching a vintage-inspired capsule collection inspired by Laura Ashley’s extensive archive of iconic floral prints.  The eight-piece limited edition collection launches online today! Named after the area in London where Laura Ashley lived and worked, The Pimlico Collection was designed to … Read More